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Evidence Guide: AHCORG404A - Arrange selling through community based marketing

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

AHCORG404A - Arrange selling through community based marketing

What evidence can you provide to prove your understanding of each of the following citeria?

Identify and evaluate selling options

  1. Identify the various types of community based selling schemes.
  2. Identify characteristics of the farm business produce.
  3. Identify and document the potential customer base.
  4. Evaluate and document selling options.
Identify the various types of community based selling schemes.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify characteristics of the farm business produce.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and document the potential customer base.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate and document selling options.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Comply with the requirements of the selected community marketing scheme.

  1. Identify and comply with market requirements.
  2. Comply with legislative requirements in each step of the supply chain.
  3. Keep records to verify compliance with the community marketing scheme.
Identify and comply with market requirements.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Comply with legislative requirements in each step of the supply chain.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Keep records to verify compliance with the community marketing scheme.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop and maintain a relationship with customers

  1. Investigate characteristicsof the community customers.
  2. Identify potential links between the community and the farm system.
  3. Develop the connections between individuals and the farm production system.
  4. Develop a ‘farm story’ and communicate the uniqueness of the enterprise to the community.
  5. Monitor community satisfaction levels through customer feedback and address valid concerns.
Investigate characteristicsof the community customers.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify potential links between the community and the farm system.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop the connections between individuals and the farm production system.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop a ‘farm story’ and communicate the uniqueness of the enterprise to the community.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor community satisfaction levels through customer feedback and address valid concerns.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Organise transport

  1. Identify transport requirements and engage carriers as required.
  2. Arrange transport timing and delivery of product with carrier, processing and or selling facility and, where appropriate, agent.
  3. Comply with any special requirements to ensure appropriate transport.
  4. Comply with all relevant legislative requirements.
Identify transport requirements and engage carriers as required.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Arrange transport timing and delivery of product with carrier, processing and or selling facility and, where appropriate, agent.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Comply with any special requirements to ensure appropriate transport.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Comply with all relevant legislative requirements.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Keep records

  1. Complete pre and post sale documentation.
  2. Record transactions.
  3. Document customer feedback and identify and record potential improvements.
Complete pre and post sale documentation.

Completed
Date:

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Record transactions.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Document customer feedback and identify and record potential improvements.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

A person who demonstrates competency in this Unit must be able to provide evidence that they can arrange the necessary processes to sell rural produce through community based markets

Critical aspects for assessment and evidence required to demonstrate competency in this Unit

The evidence required to demonstrate competency in this Unit must be relevant to workplace operations and holistically satisfy all of the requirements of the performance criteria and required skills and knowledge and include achievement of the following:

identify farm produce selling options

identify and comply with requirements of a community marketing scheme and its characteristics

establish relationships with community stakeholders and customers

monitor and record community satisfaction levels and customer feedback and address concerns

communicate the ‘farm story’ and the uniqueness of the enterprise to the community

arrange timely transport and delivery of produce and address any special transport requirements

comply with transport legislative requirements

accurately record pre and post sale documentation and transactions

identify and record potential improvements.

Context of and specific resources for assessment

Competency requires the application of work practices under work conditions. Selection and use of resources for some worksites may differ due to the regional or enterprise circumstances.

Method of assessment

Assessment methods must satisfy the endorsed Assessment Guidelines of the AHC10 Training Package and can be assessed holistically with other Units.

Assessment methods must confirm consistency and accuracy of performance (over time and in a range of workplace relevant contexts) together with application of required knowledge.

Assessment must be by direct observation of tasks, with questioning on required knowledge and it must also reinforce the integration of employability skills.

Assessment methods must confirm the ability to access, interpret and apply the required knowledge.

Assessment may be applied under project-related conditions (real or simulated) and require evidence of process.

Assessment must confirm a reasonable inference that competency is able not only to be satisfied under the particular circumstance, but is able to be transferred to other circumstances.

Assessment may be in conjunction with assessment of other Units of Competency.

The assessment environment should not disadvantage the candidate.

Assessment practices should take into account any relevant language or cultural issues related to Aboriginality, gender or language backgrounds other than English.

Where the participant has a disability, reasonable adjustment may be applied during assessment.

Language and literacy demands of the assessment task should not be higher than those of the work role.

Guidance information for assessment

To ensure consistency of performance, competency should be demonstrated on more than one occasion over a period of time in order to cover a variety of circumstances, cases and responsibilities, and where possible, over a number of assessment activities.

Required Skills and Knowledge

Required skills include:

Ability to:

focus on the customer

work collaboratively with others

adapt appropriately to cultural differences in the community market place, including modes of behaviour and interactions with others

work with attention to detail and thoroughness

use rural produce marketing and presentation skills

interpret, analyse and extract information from a range sources such as professional literature, legal documents, discussions and workshops

communicate detailed and complex information in written and oral form with people both inside and outside the organisation

converse and liaise with industry contacts, relevant stakeholders, staff and family regarding marketing through a community based scheme

identify and build strategic industry relationships and establish and use network and support groups

measure, calculate and estimate material quantities

assess and adopt profitable innovations

calculate financial returns

use appropriate technology, including software

implement contingency plans for unplanned events such as problems arising during the supply and management of community marketing activities

Required knowledge includes:

Knowledge of:

applicable federal, state or territory legislation, regulations, standards, codes of practice and established safe practices relevant to the full range of processes in selling produce through community based markets

relevant legislation and regulations relating to OHS

organic certification systems and standards

organisation policies and procedures related to supply chain management, purchasing, and contracting and tendering

characteristics and composition of farm business marketing plans

characteristics of community marketing schemes and the steps within a farm produce supply chain

product knowledge related to goods and services required by the organisation

ways to build trust and collaboration as opposed to competition

business terms and conditions for purchasing, tendering and contracting

ethical behaviour

established communication channels and protocols

procedures for operating electronic communications equipment

procedures for recording and reporting workplace information and completing relevant documentation.

Range Statement

The range statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Community based selling schemes may include:

boxed schemes

farmers markets

roadside stall

community supported agriculture

subscription selling

direct selling.

Characteristics of the farm business produce may include:

organic

local

RSPCA cert

sustainable production elements

environmental outcomes

approaches to Environmental protection,

animal welfare standards

minimise food miles

social engagement

production system eg biodynamic.

Market requirements may include:

produce specifications

specific market area

supply volumes

portion sizes

weight

packaging and labelling

timing

quality parameters

certification scheme.

Characteristics of the community customers may be influenced by:

past experiences

perceptions of the produce

fresh

better tasting

chemical and hormone free

non genetically modified

sustainability beliefs

religious beliefs

customs

habit

social beliefs

environmental views

animal welfare

vegetarian.